What our clients say
“Our biggest fear was being copied the moment we entered China. Ceptor helped us turn that fear into a structured, protected market strategy - one that our entire management team now fully supports.”
“We had a dealer in China, but no real compliance or control. André and his team gave us immediate clarity and a clean path forward. Today, everything is fully compliant and we won our first new client just four weeks after completing registration, already doubling our local sales forecast for next year."
“After a failed attempt years ago, we gave China another try with Ceptor. Within four months we had a signed LOI, a major clinic partner, and our first flagship store open. The actual "China Speed" of execution exceeded anything we expected.”
Project example 1: Maritime & Industrial GreenTech
Securing IP and Enabling a Protected Market Entry for a Sustainable Maritime Technology Provider
Focus
Strategic assessment of a China market entry for an AI‑based, chemical‑free cleaning technology used in maritime and industrial environments.
Starting Point
The client developed a sustainable solution to prevent biofouling and deposits on ship hulls and pipe systems — far more environmentally friendly than traditional chemical‑intensive methods. The goal: determine whether entering the Chinese market was economically viable and legally secure.
Key Challenge
A highly specialized technology with high copycat risk. Without strong IP protection and local anchoring, the threat of imitation was significant. At the same time, the client lacked reliable industry and government contacts to enable a strategic entry.
Our Approach
- Assessed the IP landscape and defined concrete steps for legal protection
- Conducted a regulatory, technical, and commercial feasibility analysis
- Identified a suitable industrial partner with access to relevant applications
- Built relationships with two city governments interested in pilot projects
- Developed a market entry scenario with strong local anchoring and protection against imitation
Outcome
- Confirmed strong market potential under secured IP conditions
- Combined IP protection, a vetted local business partner, and political support
- Created a robust, protected entry path with room for scalable pilot projects
- Established the strategic foundation for sustainable growth in the Chinese market
Project example 2: MedTech & Orthoses Manufacturer
Restoring Brand Control and Building a Scalable Sales Network for a Leading German Orthoses Manufacturer
Focus
Legal risk mitigation and strategic expansion of sales in China, taking into account an existing local distributor.
Starting Point
A long‑standing dealer was selling the client’s products in China, but without transparent compliance structures (labeling, platform declarations, etc.). In addition, the dealer had independently registered parts of the brand rights without coordination — creating legal and operational exposure for the German manufacturer.
Key Challenge
Due diligence revealed critical regulatory risks that posed a significant legal threat to the client. At the same time, there was no scalable sales strategy in place, and the company lacked control over brand management and market positioning.
Our Approach
- Identified and assessed all regulatory risks within the first two months
- Executed professional product registration via a local affiliate using the NMPA “Green Channel”
- Built a new, controlled sales network with four strong partners within six months
- Provided legal guidance to reclaim and secure brand rights and domains
- Conducted a comprehensive market analysis to develop a three‑year growth strategy
Outcome
- Fast and legally compliant product approval despite initial risks
- Full restoration of brand ownership and control in the Chinese market
- Establishment of a robust, scalable sales network
- Strategic roadmap enabling sustainable growth and long‑term market presence
Project example 3: Permanent Make‑up & Beauty Brand
Driving Direct Market Entry and First Store Launch for a Leading German Permanent Make‑up Brand
Focus
Direct market entry into China via a non‑exclusive distribution partnership, including product registration and the establishment of a physical retail presence.
Starting Point
After an unsuccessful attempt to enter China indirectly through Korea, the management team opted for a controlled, direct market approach — prioritizing regulatory security, transparent product registration, and a reliable local sales structure.
Key Challenge
The brand aimed for rapid expansion in China, with three immediate priorities: securing product approval, establishing a trustworthy distribution partner, and opening the first physical store to validate market demand.
Our Approach
- Conducted product due diligence and quality testing within just six weeks
- Identified and onboarded a suitable local distribution partner
- Supported the negotiation and signing of a Letter of Intent (LOI)
- Guided the opening of the first physical store
- Provided strategic advisory on investment planning and scalable growth
Outcome
- First store opened only three months after contract signing
- Approx. 1 million RMB invested by the Chinese partner in the first year
- Proof of Concept successfully completed after five months
- Additional stores — including with further partners — already in planning
